The features = your skill set
The big thing with social media is that they are free and accessible to learn, enabling private individuals with knowledge like:
- Branding: also called "brand name marketing", which consists in creating content (name, communication, visual, sound bite, concept, service delivery etc) around an identity.
- Promotion: publishing content has given a voice to bloggers and producers
- Advertising: several ways like posting or commenting are free and you can include a savvy message
- Public Relation: by generating an interest around news, making the "Buzz" or simply feed an audience
- Community management: gathering people together and manage the interactive participation
- Analytics/SEO (Search Engine Optimisation): you can optimise the ranking of positive results and broaden your web presence
- Sales: the product you want to sale is you. Learn how then brave cold-calling
- Marketing: you can communicate how valuable you can be and what you can offer to an organisation, applying a structured strategy implying relationship, internal/external, integrated and socially responsive marketing
- Web/Digital: acquiring knowledge on multiple platforms allows you to commute them into an integrated usage
- Project management: Establish, organise and execute a planning and tasks
Your contribution
By taking you online, you offer an exposure to your:
- Identity: Social media are above all diluting the boundary between your "social" and "professional" life
- Interactivity/Conversations: Once you pop (out), you can't stop. Initiating a dialogue with a community will make people expecting a response. Ignoring your followers is worse than doing nothing at all. Social media requires daily attention
- Sharing: you have to offer (for free) first, to get eventually a feedback. Generating this interest is the hardest step: "to get traction, you have got to get attractive"
- Presence: Establishing your presence on the Web will make you visible to the rest of the world
- Reputation: Since what you promote is you (even through a service) people will identify your standing amongst others. It's based on trust
- Relationships: by pro-actively networking your final point is to meet in person: virtual doesn't mean there are not real people behind!
- Groups: The more ‘social’ a network becomes, the bigger the group of friends, followers, and contacts. What you want is to grow a community.
The purpose of it?
As you might have noticed, this is all what a Marketing Department does at a company!
The big thing with social media is that they are free and accessible to learn, enabling private individuals with knowledge like:
- Branding: also called "brand name marketing", which consists in creating content (name, communication, visual, sound bite, concept, service delivery etc) around an identity.
- Promotion: publishing content has given a voice to bloggers and producers
- Advertising: several ways like posting or commenting are free and you can include a savvy message
- Public Relation: by generating an interest around news, making the "Buzz" or simply feed an audience
- Community management: gathering people together and manage the interactive participation
- Analytics/SEO (Search Engine Optimisation): you can optimise the ranking of positive results and broaden your web presence
- Sales: the product you want to sale is you. Learn how then brave cold-calling
- Marketing: you can communicate how valuable you can be and what you can offer to an organisation, applying a structured strategy implying relationship, internal/external, integrated and socially responsive marketing
- Web/Digital: acquiring knowledge on multiple platforms allows you to commute them into an integrated usage
- Project management: Establish, organise and execute a planning and tasks
Your contribution
By taking you online, you offer an exposure to your:
- Identity: Social media are above all diluting the boundary between your "social" and "professional" life
- Interactivity/Conversations: Once you pop (out), you can't stop. Initiating a dialogue with a community will make people expecting a response. Ignoring your followers is worse than doing nothing at all. Social media requires daily attention
- Sharing: you have to offer (for free) first, to get eventually a feedback. Generating this interest is the hardest step: "to get traction, you have got to get attractive"
- Presence: Establishing your presence on the Web will make you visible to the rest of the world
- Reputation: Since what you promote is you (even through a service) people will identify your standing amongst others. It's based on trust
- Relationships: by pro-actively networking your final point is to meet in person: virtual doesn't mean there are not real people behind!
- Groups: The more ‘social’ a network becomes, the bigger the group of friends, followers, and contacts. What you want is to grow a community.
The purpose of it?
As you might have noticed, this is all what a Marketing Department does at a company!
Please share your thoughts in the comment section
below.
Author - Kevin Simonnet
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