Wednesday, December 5, 2012

Business networking rules - Part1

The protocol
Online networking is pretty recent to those last years. Even professionals in communication/marketing still make (huge) mistakes. We are experimenting a new way of communication and rules are still formalising as we go.
But there are some fundamentals:

Don't
- ignore the rules of the group. For example, recruiters post job ads in the common news feed. This is perceived as flooding, irreverent and commercially aggressive

- pester. Just as you wouldn't do in real life with phone calls, consider the fact that we are nowadays bombarded with too much information. And we just lack time and sometimes the energy to respond.
Leave at least 1 week before following up and offer a solution to your contact's busy schedule: put yourself in their position and suggest several slots

- shout. Using CAPS LOCK is like shouting. No one likes to be shouted at

- beg. Networking isn't about you; but them. Like the old saying that goes: "You catch more flies with honey than vinegar", don't come across as desperate. Instead demonstrate your passion and offer your help

- accept someone in your networks without a notice. Ask the new comer in what way you could be of an help. That will also be a reminder about how you met

- add someone without an introduction. You know how intrusive it can be to receive a connection request  from someone you never heard of!

Please consider sending at least a message before. Anyhow, if you follow the methodology I give you, you should not even think about it! :D

Author - Kevin Simonnet
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