Monday, March 25, 2013

Personal branding - Part4

Self-discipline:

To be able to accustome people, you first have to do it for yourself! And, believe me, this is a real challenge
At starting this blog, I was thriving with great ideas, bouncy at making it happen and full of enthousiam about sharing the vision I gained from my international experience.

- That is the cheerful part-

Then, you realise that it is about more than writing as you go. You have to stick to:
- regular flow of posts, 
- sustained presence in forum/professional groups
- make yourself available to the comments/questions of your public.

The frequency of your interaction is (in my opinion) as important as the content itself.

Drive your audience

If you were able to catch the attention of your people it is, a first  great achievement. Not every blog find an audience. It means that you have people interested in what you do, keen to listen to more and may be.. liking you!

Here is your chance!
- Establish with them an even closer relationship by getting a bit more personal and offering your help to their particular case,
- Settle an habit between you and them with a regular meeting. For example, posting on the same day at the same time
- Lead them step by step. Since you have already been through, you know (at least the main lines^^) where you want to end up. 
Let your people follow you confidently by having an organised content planning. Having a clear goal of what you want to achieve will help you divide it into smaller chunks. You can then map the way with milestones, each related to certain topics.


Set an editorial plan:

Frame it with a:
- schedule
- content organiser
The same way as that of planning your job search, you can have to define how you want to gear your people to.

If you do your communication right, your people will find it simple and clear.


Please share your thoughts in the comment section below.
Author - Kevin Simonnet

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